OCTOBER 2019Club Recognition program
Receive cash recognition for public relations coverage/promotion of model aviation.
The Academy of Model Aeronautics encourages clubs across the country to take part in events and serve their communities in ways that will entice the public to learn more about the hobby of model aviation. Becoming a vital part of your community will help your club build its membership and inspire others, including youth. To encourage clubs to promote model aviation, the AMA offers cash incentives for positive local media coverage for a public event, public service, club announcement, or other coverage.
The program is simple. If your club has received publicity through the local media, simply submit the article, radio segment, or television clip to AMA's Public Relations department. The department will review your application, and reward your club's treasury based on the coverage received.
*National Model Aviation Day events do not qualify for Club Recognition and Reward grants.
Qualification rules
The club must be a current AMA chartered club.
The coverage must include the club's name and information about model aviation.
This program promotes earned media, not paid media. Ads purchased will not qualify.
Event coverage will only be recognized if the event is open to the public.
Clubs can apply several times throughout the year. Awards are based on a first-come, first-served basis. When the allotted budget for the year is reached, awards will be discontinued for the year.
Clubs can be awarded a maximum of $175 per year.
Awards are based on the type of media coverage, not the frequency of coverage. For instance, two $50 awards will not be given for coverage in two different newspapers.
How cash awards are determined
Awards are based on the type of media coverage received. Newspaper coverage will receive $50; radio coverage will receive $100; and television coverage will receive $150. If coverage is published in more than one media outlet, the recipient will receive the highest payout award. For example, if a club is featured in the local newspaper, in a radio interview, and on television, it would receive $150 as long as the other qualification rules are followed.
*Note: If a club has already received an award for the year, it may not receive the full award amount. Clubs can only receive a maximum of $175 per year, no exceptions.
Receive an extra $25
Clubs can receive up to $25 for one of the following:
The coverage includes the words "Academy of Model Aeronautics" spelled out in the piece.
The event receiving recognition is a club fundraiser held to benefit a community organization.
*Note: Only $25 can be earned in bonus cash. Bonus cash will only be given if the club has not exceeded the $175 maximum per club, per year.
How to apply for the Club Recognition and Reward Program
To apply, please complete the Club Recognition and Reward grant application. Submit the form and verification of the publicity received by either including the original newspaper or magazine article, or tape, CD, or DVD of the radio airing or television broadcast. The application allows for these items to be sent electronically, but all items must be received before an award will be granted. The club is responsible for submitting this information.
AMA's public relations department will alert the club if an application is received in the mail and no electronic verification of coverage is received electronically when this option is chosen on the application. Applications may be submitted electronically, but the club is responsible for checking with the public relations department to make sure everything was received.
Questions
If you have additional questions, please contact Mandee Mikulski, AMA Foundation director of development, at (765) 287-1256, extension 277 ,or via email,
mandeem@modelaircraft.org.